Number 1: Put the buyer and his needs at the centre of your bid response document.
Write about the buyer.
Explain why your solution is ‘fit for purpose’.
Write a bespoke response in the buyer’s language.
Do not use generic/brochure material.
Number 2: Address the buyer’s underlying needs by going beyond mere compliance
A fully compliant bid may score 80%.
A winning bid scores over 85%.
So make the extra effort.
If you do not have a fundamental understanding of the buyer’s detailed requirements your chances of winning are low.
Number 3: Use clear, jargon-free language
Assume the tender evaluators know nothing about your company and your solution.
Write to the project manager in easy to understand terms
Provide technical details whenever required
Include a list of abbreviations to assist the non-technical readers.
More to follow………