Part 2 – Top Tender Tips – Bid To Win
4: Define your unique selling propositions
Write up what distinguishes your bid from your competitors
Describe your key differentiators
Tell the buyer why your solution is unique
If your USPs have won you awards let the buyer know – don’t be shy in selling your successes
5: Communicate your solution in terms of benefits
Quantify the payback period
What operational efficiencies will result over the lifetime of the contract – provide metrics to support your claims
Identify the types of savings that will result if your solution is selected.
Benchmark your proposed solution against a comparable buyer(s)
6: Demonstrate your capacity to deliver
With reference to practical examples, explain how you have successfully delivered comparable projects
How will the lessons learned benefit the buyer?
Is the same delivery team being proposed.
Set out the key skills set needed to deliver the buyer’s requirements and how your team has the proven expertise/experience
7: Submit a collaborative bid
Be open to forming or joining a bid consortium
If you cannot fulfil all the RFT requirements find a partner who can
For complex bids sign a Teaming Agreement (we can provide you with a template)
Choose your partners carefully; do due diligence
